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Evolution
of the Riviera -
Concepts
and Design
by Ray Knott #1
Originally published in The Riview Vol. 18, No. 1 Nov. Dec.
2001
SHOULD YOU HAVE A PILOT'S LICENSE BEFORE YOU BUY A RIVIERA?.
We don't know who's been spreading this kind of I happy talk about the Buick
Riviera but frankIy (and we hate to admit this!) the rumor is wrong. First,
no plane ever handled as simply as does the Riviera. Secondly you may get
an airborne thrill out of driving the Riviera but, actually, it hugs the road
more firmly than any automobile you're likely to own. Here are just a few
reasons why...
The Riviera has an unusually lowc'enter of gravity and individually tuned
front and rear suspension systems. This weight-and-suspension engineering
makes the Riviera track straight as an arrow, corner quick as a cat on curves.
And, if this kind of ride isn't enough to make you forego forever all ordinary
means of earth-bound transportation, just read on . . .
Tile Riviera 90 degree V-8 high performance engine developes 325 HP and 445
ft.-lbs. of torque at 2800 RPM. It has 10.25-1 compression ratio, a 4-barrel
carburetor and dual exhausts. A 3.42 to I rear axle ratio lets you step out
in pretty lively style, too.
Then, to let you drive with minimum effort the, Riviera provides automatic
Turbine Drive transmission, power steering and power brakes-all standard.
Also standard four individual bucket seats, luxurious carpeting, a floor console
for the Turbine Drive stick shift, and all instrument cluster that's exciting
just to look at, Plus, of course, elegant styling which has been the talk
and envy of the industry since the Riviera's debut last fall.
So, reluctantly, we must scotch this "pilot's license" rumor. But if you
want to see why it got started, go to your Buick dealer's and drive a Riviera.
(Incidentally, he can deliver one without delay.)
THE RIVIERA BY BUICK
America's Bid For a Great New International Classic Car
You can win $32,500 on Buick's exciting "Hole-in-one" show, NBC-TV June
8. $83,250 in total prizes Get details front most Buick dealers now. Entries
must be received before midnight, June 5 1963 (Void in Conn-, Mo., and Wisc.
and wherever prohibited by state or local law.)
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