Evolution
of the Riviera - 1970
by Ray Knott #1
Originally published in The Riview Vol. 19, No. 3 Mar./Apr.
2003
This Black '70 has the full skirts, side molding and vinyl roof.
The GS emblems are on the front fender over the side markers.
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The same basic body style used since 1966 was carried over into 1970
with mostly cosmetic modifications. The chassis dimensions remained
the same except for the curb weight, which increased by 17 lbs, up to
4,199 lbs. The price was also raised $153 listing at $4,854. Despite
the new look, production dropped off by 30% down to 37,336 of which
3,505 were equipped with the GS option. |
The power train included the new 455 ci. – 4 bbl, rated
at 370 hp, a 3 speed Turbo Hydramatic 400 transmission, variable ratio
power steering, an advanced “AccuDrive” suspension system
and stainless steel dual mufflers. The “new” engine was
actually an upgrade of the 430, which had been used since 1967, with
an improved oiling design in the rocker arm assembly. Power disc brakes
were offered as an option for the last time to become standard in
1971. The standard rear axle was rated at 2.78 while the optional
GS axle was 3.42. Wheel options remained the same as in ’69
with a rather plain standard hubcap; an optional deluxe spoked cap
and the Buick chrome wheel with the ribbed cone center cap. Tires
were H-78-15 fiberglass belted white walls. The GS package, which
cost $132, consisted of a Ride & Handling package (heavy duty
shocks, springs and tracking bar), a chrome air cleaner cover and
GS monograms attached to the front fenders over the sidelights. All
models had the same 455-ci engines.
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This '70 has the high skirts and no vinyl top.
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The front grille was changed and given an open clean
look with 60 vertical chrome bars and a large Buick tri-shield in
the center. The exposed headlights were moved out to the outer edge
of the fenders. Gone for good were the often-troublesome hidden headlights.
The rear bumper was also given a new look with larger rectangular
taillights. Several new design ideas were introduced on the ’70.
A wide color coordinated optional side spear was similar to the well-recognized
trim used on earlier Buicks and really highlighted the bodylines.
For the first and only time fender skirts were used. The buyer had
a choice between a full or short skirt, both of which continued the
flow of the lower chrome strip. The third appearance option was the
vinyl roof. In the Buick brochures the choices were listed as options
l, ll, or lll, but the options could be ordered in any combination.
These changes had all appeared in the experimental Riviera, known
as Silver Arrow ll, which was designed in 1967(Riview Vol. 15-4).
There seemed to be a preference for earth tone paint colors in the
late 60’s, early 70’s. Buick offered 9 standard and 7
exclusive Riviera colors. For some reason black was not offered on
the Riviera until October 11, 1968. A vinyl roof was offered in five
colors and was installed on 87.5% of the Rivieras.
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The newly-designed bumper has enlarged taillights.
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The interior changed very little with the same dash and use of wood
trim on the controls. The seat and door patterns changed slightly, but
continued to offer both bench and buckets as standard. The standard
bench seat was available in green, sandalwood or burnished saddle vinyl.
The standard bucket seat was available in black or saddle, however,
the saddle was discontinued in September of 69. An optional vinyl bench
seat with a fold down armrest was available in green, black, blue, saddle
and sandalwood. For those who preferred cloth, a brocade pattern was
offered in black, sandalwood or burnished brown. The optional bucket
seats were available in pearl white, black or burnished saddle. All
buckets came with a short console while a full console with a floor
shift was optional. The most popular option on the 70 Riviera was air-conditioning
which listed at $442 and was installed on 96.99% of the cars sold.
|
Year |
Body |
Total Production |
|
|
Engine Size |
HP |
Carbs |
Produced |
1970 |
49487 |
37,366 (Includes 3,505 GS Option) |
Standard:
|
|
455 cu. in. V8 |
370
|
1x4bbl |
|
Year
|
Curb Weight |
Wheelbase
|
Track |
Length
|
Width
|
Height
|
Tire |
Front |
Rear |
Size |
1970 |
|
119 |
63.4 |
63 |
215.5 |
79.3 |
53.6 |
H78X15 |
|